Sept 12, 2013 Blog

Lexicon and Review
But not in that order.  First, review.  Then, Lexicon, Then, your assignment: your groups should be ready to discuss the Krups case.  Details follow.

Lexicon: 
lingua franca（Swahili is one of these). A language, often for trade, that crosses language groups
WeChat.  Look on Wikipedia to learn about this amazing application.  Try it out.
QQ.  Owned by Tencent Software, the most popular IM program in the world. Try it out.
Reciprocity.  This, we learned, is critical in Santa Cruz de la Sierra.
Aymara.  This is one of the major languages of the Andean region, which should be spoken by the president of Boliva, Evo Morales (if I don't miss my Andean guess, however, I think he actually is of Aymara descent but does not speak much Aymara).

Review:
You can review the Jeopardy quiz here.  The midterm will be made up of items that will include just about everything you see in this jeopardy game.  You should be able to click through and view the answers and questions.  [If you click on the blue jeopardy image here it won't click through, so use the link up above to review the game: please don't make any edits!]

Fun note for Latin America:  El Chiguierre Bipolar, a group of satirists and animators in Venezuela, have produced a wonderful series about all the national leaders of South (and North) America, in which they are all stranded on a desert island.  The cartoon is in Spanish, but if you take a look, see if you can identify who these leaders are, and what some of the stereotypes are about their individual countries (and the personalities of these leaders!).

 http://www.youtube.com/watch?v=npUI1vOA_fI

Krups

The four groups will have five minutes to discuss THREE aspects of the KRUPS case.  Be ready to talk about:

1. The brand positioning of the KRUPS product line prior to E. German (DDR) market entry.

2. The distribution model used by Krups and its relationship to its "brand equity."

3. The multiple options faced by Krups, and YOUR TEAM'S recommendation.

If you have had a chance to view any of the videos in the prior blog, these will help you understand the DDR context.  Enjoy!