That UN Social Marketing/Condoms PDF is available

Please download the Case Studies on Condom Social Marketing in Africa. (On the list, here).

We will discuss a bit more about the issues surrounding social marketing in class on Thursday, but please do read (for next Tuesday):

1. The introduction  pp. 6-9

2. The Kenyan case pp. 35-39

Monica will join us from Bogotá Colombia.  Think about Internet social media and marketing.  How important is it?  How do you do it?  How much should a company worry about it?

Monica works closely with Totto company.  Take a peek:

http://www.totto.com/co/totto 

Thanks!