Tuesday Nov 19

Something New
Please give this a read. Its short.  Gillett is building market share because they did careful work on the ground in India.

http://www.registerguard.com/rg/news/30551663-76/razor-india-gillette-blade-guard.html.csp

Review:
More to post here in a moment. For those few who missed class, Indy was unable to join us due to computer problems at his end (he'll be back on Thursday so meet on 8th floor room A, please).

We began a discussion of social marketing by looking at HIV and condom distribution in Africa. I'll post links shortly.  

We will have two guests on Thursday and I'll briefly review the material you are responsible for from Keegan (noted in the previous blog).

We had a short written quiz, asking you to write a paragraph, using your knowledge of price product and positioning, about how you would approach condom distribution in Africa.   

We will have two more graded exercises: one more short written quiz, and the second is your visit to an ethnic business in which you will write your one-paragraph "field note," and in which you'll demonstrate that you had a substantive conversation with someone in the business.  Questions you may ask are open, but might include getting an understanding of where the store takes its inspiration from, how they've had to change their offering from the home-country taste to local taste, or other issues that the respondent wants to share with you.  Please note things that appear striking, different, or uncomfortable to you.  If you choose to visit a restaurant whose owners do speak English and which appears to be pretty mainstream, you have to stretch your analysis a bit and be sure you tell us what makes this place a little bit "international."  

Final presentations will include only a THREE PowerPoint summary of the last portion of your presentation; however, you will need to turn in ALL your powerpoints to me (the first and the second) and your final presentation that you turn in should contain more detail: perhaps 6 and not more than 10 powerpoint slides.  Review the syllabus, please.  I'll post more details end of day today, including the rubric I'll use to grade these submissions.  

Our final will be on the last day of class.  A study guide will be posted soon, and there will be a small essay as part of the final.