Quick Update: for the Midterm

Here are the questions we created today: I'm posting these quickly now so you can have them to review.

I am looking for you guys to email me the additional question

I will post to blog later  tonight the rest of the questions.

All questions you design will be on the midterm 10 NEW questions that I come up with will be on the midterm but I will =tell you where they come from (readings, etc).  

Additional questions that will appear on midterm will also be posted: I’ll select 60 percent of them.

So, by 8:30p I'll do a blast email with all the questions except the 10 NEW questions (you will, though, know not only what chapters those questions come from but what SECTIONS of the chapters they come from. 

Which of the following are used to identify krup’s brand positioning in E Germany

1.     Free listing

2.     Brand map

3.     Intuition

4.     Google

Which was used to advertise & promote their products in w Germany

1.     Retail stores

2.     Specialty shops with live displays

3.     Online promotion

4.     Television advert5isements

What would be the best strategy for Krupps market entry

1.     Reduce price & change brand image

2.     Maintain price & brand image

3.     Reduce prices and maintain brand image

4.     Maintain price but change brand image

Which is not one of the three market focus areas for Krupp's

1.     West Germany

2.     Usa

3.     Europe

4.     Asia

What made a difference in E. German existing brand awareness

1.     Advertising by newspaper

2.     W German television

3.     Families visiting W German friends and relatives

4.     None of the above

For the Coke as a Sweet Drink from Trinidad: what kind of symbol does miller refer to Coke cola as?

1.     Meta-symbol

2.     Global symbol

3.     International symbol

4.     Local symbol

What is a meta symbol?

1.      It’s a sequence of more than one character?

2.     We don’t know or care

What was the only product that needed to be imported to make the soda in Trinidad?

1.     The concentrate

2.     Sugar

3.     Glass for the bottle

4.     Caramel

Which is not a generalization that soda companies that command their logic of operation?

1.     The cola flavor structure

2.     Law of range expansion

3.     Law of average

4.     Key bottleneck is distribution

How many major bottlers of sweet drinks were there in Trinidad

1.     One

2.     Two

3.     Five

4.     Six

An example of low level unbranded jeans sold in Kannur:

1.     Jeans county

2.     Jeans town

3.     Jeans world

4.     Jeans city

5.    

At what age do Indians tend to stop wearing jeans? (Men)

1.     39

2.     35

3.     60

4.     40

Why do Indians stop wearing jeans at 40?

1.     It represents a difference in how they present their identity as a student.

2.     They get too fat to wear them

3.     There are sumptuary laws that prohibit adult men from wearing jeans.

4.     None of the above

In the context of global denim, South Asia is

1.     The  highest consumer of jeans

2.     A country where half the people wear jeans

3.     

The last major region with low jean consumption

4.     A place where only 10 % of women wear jeans

Which one of the religions is not talked about the website about denim?

1.     Muslims

2.     Hindu

3.     Judaism

4.     Christian

Which of the following countries play the most sports? (de M. Ch 1)

1.     Austria

2.     Denmark

3.     Belgium

4.     Germany

How could culture be describe

1.     Art created by humans

2.     Art created by Americans

3.     The identity of a country

4.   

  The glue that bind groups together

Which is not a topic of general consumer decision making

1.     Buying and consumption

2.     Brand loyalty

3.     Dissatisfaction

4.     Opinion leaders

Which is not one of the five dimensions of national culture according to Hoefsted?

1.     Power distance

2.     Individualism collectivism

3.     Uncertainty avoidance

4.     National self determination

(video: Ariapalayam)

What are NOT the primary wage earning economic activities of women:

1.      milk production

2.     Wage labor

3.     Petite shop operations

4.     Managing the household

What is the average household income

1.     25 to 35 $ month

2.     25 35$ a year

3.     10 to 25$ a month

4.     40 to 50$ a year

What are the two major groups in the village

1.     Farmers and merchants

2.     Landowners and wage workers

3.     Buddhists and Hindus

4.     College graduates and non graduates

 What are local products?

1.     Rice and milk

2.     Televisions and electronic devices

3.     Cars

4.     Detergent

Day in the life. . . . (correct answers only)

What types of brands are found in the stores

*(western and Indian brands)

What was allowed to do in the Bazaar that is unusual to us?

(cut the line)

What did D. not like her husband’s car?

( brand image)

What social class is the family?

(upper middle class)

(